Moroccan automotive group Auto Hall reported consolidated revenue of MAD 3.34 billion in the first half of 2026, up 25% year on year, as stronger vehicle sales and improved operating earnings accompanied its commercial development.
The Casablanca-listed company sold 13,010 new passenger and light commercial vehicles between January and June, an increase of 25.8% from 10,342 in the corresponding period of 2025.
That growth exceeded the 17.6% increase in Moroccan registrations across the same broad vehicle categories, according to market figures cited by the group.
Consolidated operating profit rose 42% to MAD 172.3 million, while net profit increased 37% to MAD 64.8 million.
Under Group Managing Director Achraf Hajjaji, Auto Hall has pursued a strategy combining established international manufacturers, a broader Asian vehicle offering and complementary automotive services.
The results, published in September, highlight the group’s development across both vehicle distribution and financial performance.
International Brands Expand Auto Hall’s Retail Offering
Auto Hall distributes vehicles from European, American and Asian manufacturers, with a portfolio including Ford, Opel, Fiat, Nissan, Mitsubishi, Chery, DFSK and iCAUR.
The combination allows the group to offer passenger cars, light commercial vehicles and electrified models across different customer segments.
According to its first-half financial communication, renewed vehicle ranges and the development of Asian brands contributed to commercial performance alongside established manufacturers.
Hybrid and plug-in hybrid vehicles have become part of that offering, reflecting the expansion of vehicle choices available through the group’s distribution activities.
The business also extends beyond new-car purchases.
Auto Hall operates complementary activities covering used vehicles, financing, insurance and mobility services, linking vehicle distribution with additional customer requirements.
These operations provide a broader commercial offering for private buyers and professional customers.
Including used vehicles and professional equipment, the group reported 13,981 units sold during the first half of 2026, up 19.9% from a year earlier.
That total covers a wider business perimeter than the 13,010 new passenger and light commercial vehicles reported separately.
The group’s retail model therefore combines established manufacturer relationships with additional automotive products and services.
Commercial Growth Accompanied by Higher Operating Profit
Auto Hall’s financial performance shows that increased sales activity was accompanied by stronger operating earnings.
Consolidated revenue rose from MAD 2.68 billion to MAD 3.34 billion, while operating profit increased from MAD 121.3 million to MAD 172.3 million.
The implied consolidated operating margin improved from approximately 4.5% to 5.2%.
According to Auto Hall, stronger commercial activity and a more favourable business mix contributed to the improvement, alongside the initial effects of cost-management and productivity measures.
Consolidated net profit reached MAD 64.8 million, compared with MAD 47.3 million in the first half of 2025.
These results relate to the consolidated group and are distinct from Auto Hall SA’s standalone financial statements, which include the effects of an intra-group property transaction.
The increase in operating profit, exceeding the rate of revenue growth, provides a measure of improved operating performance during the period.
For a distributor managing multiple manufacturers and services, the first-half results demonstrate the contribution of both vehicle sales and broader business operations.
Achraf Hajjaji and the Development of a Diversified Automotive Group
Achraf Hajjaji has placed commercial execution, customer experience and organisational development among the priorities highlighted in his public communications.
Commenting on the first-half results, the Group Managing Director recognised the contribution of employees across Auto Hall’s subsidiaries and distribution network.
He also pointed to progress in the group’s initiatives aimed at strengthening productivity and service quality.
Auto Hall’s strategy includes the renewal of its vehicle ranges, the development of international brand relationships and the expansion of services complementing its traditional distribution business.
These activities give the group several ways to serve customers, from vehicle purchases to financing, insurance and related mobility solutions.
The first-half results provide measurable evidence of its commercial progress, with new-vehicle sales rising and operating earnings improving faster than consolidated revenue.
For Hajjaji and the group’s teams, the performance represents a further stage in the development of a Moroccan distributor with an increasingly diversified automotive offering.
Auto Hall’s first-half results illustrate a Moroccan automotive group translating a broader brand portfolio and stronger vehicle sales into higher operating earnings.