Morocco Needs People For 60,000 New Hotel Beds
Mohamed Boubkari, Co-Founder & Editorial Partner Morocco’s planned 60,000 additional hotel beds will require a parallel workforce expansion in housekeeping, food and beverage, management…
Travel
THE 20-MILLION-TO-26-MILLION TOURISM TEST: Morocco Must Turn Record Arrivals Into Higher Value Per Visitor
Morocco’s next tourism challenge is not only reaching 26 million visitors, but increasing length of stay, local spending…
THE FOUR-MILLION-SEAT TEST: Morocco Must Turn easyJet’s Marrakech Base Into Wider Tourism Growth
easyJet’s Marrakech base and four million annual seats can generate wider Moroccan tourism growth only if travellers, spending…
THE 96 BILLION DIRHAM RAIL TRANSFORMATION: ONCF Is Turning Travel Time Into A National Economic Asset
ONCF’s MAD 96 billion rail transformation is turning travel time, rolling stock and station development into national economic…
THE HOTEL-PIPELINE TEST: Risma Must Turn Morocco’s Tourism Boom Into Consistent Service At Scale
Risma must turn Morocco’s tourism boom into consistent service by balancing hotel expansion, renovation and workforce quality across…
THE 1.83 BILLION DIRHAM MOBILITY PLATFORM: CTM Is Becoming Much More Than An Intercity Bus Company
CTM’s MAD 1.83 billion mobility platform is expanding beyond intercity buses into urban networks, parcels, digital journeys and…
THE ROYAL AIR MAROC SCALE TEST: Morocco’s Flag Carrier Must Turn A Larger Fleet Into A Stronger Global Hub
Royal Air Maroc’s expansion will succeed only if a larger fleet produces stronger connections, reliable operations and a…
THE EMPTY-NORTH PARADOX: Morocco Is Breaking Tourism Records While Some Coastal Destinations Feel Quieter
Morocco is breaking tourism records while parts of the northern coast feel quieter, revealing shifts in rental supply,…
THE 9.4 MILLION MIDYEAR SURGE: Morocco’s Tourism Boom Is Creating A Workforce Test, Not Just A Capacity Test
Morocco’s 9.4 million midyear visitors reveal that tourism growth now depends as much on skilled workers, management and…
THE 18.8 MILLION PASSENGER SIGNAL: Morocco’s Airport Growth Is Moving Faster Than The Passenger Experience
Morocco’s airports handled 18.83 million passengers in six months, turning rapid aviation growth into a test of queues,…