The Austrian skincare brand has made its exclusive Moroccan debut at the Marrakech hotel, introducing signature facial treatments and a hammam ritual developed specifically for the property.
MARRAKECH, Morocco —Austrian skincare brand SusanneKaufmann has launched at La Mamounia in Marrakech, introducing its botanical skincare treatments and a specially developed hammam ritual as part of its exclusive debut in Morocco.
The collaboration, which began on October 1, 2026, brings the brand founded by Susanne Kaufmann in the Austrian Alps to one of Morocco's best-known luxury hotels.
The new offering includes signature facial treatments administered by therapists trained in the brand's methods, selected skincare products and a hammam experience developed for La Mamounia.
The partnership reflects a meeting of different approaches to wellness: a contemporary Austrian skincare business rooted in Alpine botanical traditions and a Marrakech hotel with an established Moroccan hammam offering.
From Alpine Botanicals to Marrakech
Susanne Kaufmann founded her namesake skincare brand in 2003, drawing inspiration from the landscape and botanical traditions of Austria's Bregenzerwald region.
The business grew out of her involvement in hospitality and spa treatments, developing skincare formulations using plant-derived ingredients alongside contemporary cosmetic research.
Over time, the brand expanded beyond its Austrian origins, establishing a presence in international beauty and wellness markets.
Its arrival in Marrakech represents another step in that expansion, although the collaboration is centred on treatments within La Mamounia rather than the opening of a standalone Moroccan retail location.
At the hotel's spa, trained therapists offer selected treatments, including the SK Signature Facial, while guests can also purchase products from the Susanne Kaufmann range.
The partnership introduces the Austrian brand through an existing luxury hospitality setting, where visitors can experience its treatments alongside the hotel's established wellness services.
A Hammam Ritual Created for La Mamounia
The most distinctive element of the collaboration is theSK x La Mamounia Hammam Ritual, developed specifically for the Marrakech property.
The treatment was identified in a September 2026 report by German spa industry publication Redspa, which detailed the partnership ahead of its October launch.
Unlike a conventional product introduction, the specially developed ritual connects the brand's skincare approach with the Moroccan hammam tradition.
Hammams have long been part of Moroccan bathing culture, combining heat, cleansing and body care in a practice that also has a social and cultural dimension.
At La Mamounia, these traditions are already central to the spa's identity.
The hotel's wellness facilities extend across approximately 2,500 square metres and include traditional hammams, treatment rooms, swimming facilities and private spa spaces.
The new ritual adds a treatment concept developed for this setting, bringing Susanne Kaufmann's skincare methods into an environment shaped by Moroccan wellness practices.
Detailed treatment steps and independently verified cosmetic benefits have not been published in the sources reviewed.
What distinguishes the collaboration is therefore not a claimed medical or cosmetic breakthrough, but the development of a spa experience specifically associated with La Mamounia.
A New Addition to Marrakech's Luxury Wellness Offering
Susanne Kaufmann joins an established selection of skincare brands associated with La Mamounia's spa.
The hotel's published treatment information also features Swiss skincare house Valmont, German-founded Augustinus Bader and Moroccan beauty brand marocMaroc.
These brands bring different cosmetic formulations and treatment approaches to a spa that already offers traditional Moroccan hammam experiences.
Rather than replacing those services, the Susanne Kaufmann partnership adds another option for guests interested in specialist facial treatments and contemporary wellness products.
The collaboration also illustrates how international beauty brands can enter new markets through hospitality partnerships.
For La Mamounia, the arrangement expands its selection of treatments without changing the hotel's established Moroccan identity.
For Susanne Kaufmann, it provides an introduction to Morocco through a recognised luxury hotel rather than a dedicated retail network.
The brand's announced exclusivity relates to its Moroccan debut at La Mamounia; the commercial terms of the partnership have not been disclosed.
What Guests Need to Know
Susanne Kaufmann treatments have been available at La Mamounia since October 1, 2026.
The announced offering includes signature facials, the specially developed hammam ritual and selected skincare products available through the hotel's spa.
A complete, up-to-date price list for the new treatments was not included in the announcements reviewed. Guests can contact La Mamounia directly for availability, prices and reservations.
The collaboration marks Susanne Kaufmann's Moroccan debut while adding a new treatment concept to La Mamounia's established spa offering, where international skincare brands operate alongside traditional Moroccan wellness practices.