Martino Oosterveer, Contributing Editor 
Mohamed Boubkari, Co-Founder & Editorial Partner 
Jamal Mahdad, Founder & Editor-in-Chief 
THE AFRICAN STORY-DISTRIBUTION TEST: Megarama Can Turn Moroccan Cinema Screens Into A Regional Content Network
Megarama can turn Moroccan cinema screens into a regional content network by giving Moroccan and African films stronger…
THE MATCHDAY-PAYMENTS TEST: HPS Can Turn Morocco’s Stadium Crowds Into A Cashless Sports Economy
HPS can turn Morocco’s stadium crowds into a cashless sports economy by connecting ticketing, payments, merchandise and hospitality…
THE 19.4% PROFIT ACCELERATION: Crédit du Maroc Is Building A More Competitive Mid-Sized Banking Model
Crédit du Maroc’s 19.4% profit acceleration creates an opportunity to compete through faster SME decisions, simpler digital banking…
THE 5,200-LOCATION ACCESS NETWORK: Cash Plus Is Becoming Morocco’s Everyday Services Platform
Cash Plus is turning more than 5,000 agencies into an everyday services platform connecting cash, digital payments, telecoms,…
THE HOTEL-PIPELINE TEST: Risma Must Turn Morocco’s Tourism Boom Into Consistent Service At Scale
Risma must turn Morocco’s tourism boom into consistent service by balancing hotel expansion, renovation and workforce quality across…
THE CASABLANCA CAPACITY TEST: Marsa Maroc Is Building Morocco’s Next Trade Platform
Marsa Maroc’s MAD 3 billion Casablanca terminal programme must convert higher container capacity into faster truck flows, stronger…
THE 63,000-STORE DISTRIBUTION RESET: Lesieur Cristal Is Building A Direct Digital Route Into Morocco’s Everyday Commerce
Lesieur Cristal’s 63,000-store network is becoming a direct digital route into Morocco’s everyday food commerce and neighbourhood retail…
THE CINEMA-COMMERCE CONVERGENCE: Marjane Is Preparing To Turn Shopping Centres Into Entertainment Destinations
Marjane’s proposed cinema acquisition shows how shopping centres are becoming entertainment destinations designed to increase footfall and customer…
THE 1.1 BILLION DIRHAM MEDTECH IPO: T2S Is Testing Whether Casablanca Can Finance Moroccan Healthcare Champions
T2S Group’s MAD 1.1 billion IPO is testing whether Casablanca can finance a Moroccan medtech champion with regional…
THE 9.9% MOBILITY-SHARE SIGNAL: Auto Hall Is Selling Access To Modern Life, Not Only Vehicles
Auto Hall’s 9.9% market share shows that vehicle distribution is becoming a broader mobility business built around financing,…