French Kitchen Retailer AvivA Chooses Morocco for International Expansion
Jamal Mahdad, Founder & Editor-in-Chief French kitchen retailer Cuisines AvivA plans a 450-square-metre-plus showroom in Rabat with CERS Group, with Tangier and other…
Lifestyle
Electroplanet Targets 100 Stores by 2030 as Morocco’s Electronics Retail Network Expands
Martino Oosterveer, Contributing Editor Electroplanet plans to reach 100 Moroccan stores by 2030, expanding its 60-plus-location network with experiential showrooms, e-commerce and…
Jaouda Tops Morocco’s Consumer Brand Ranking With 767 Million Reach Points
Jaouda leads Morocco’s domestic FMCG brands with 767 million Consumer Reach Points, highlighting COPAG’s consumer reach and the…
Stellantis and Smiresso Turn a Made-in-Morocco Electric Vehicle Into a Mobile Coffee Shop
Stellantis Morocco and Smiresso unveil AFRIKAWA, a coffee shop built around the Moroccan-made FIAT Tris electric vehicle, with…
Aya Laraki Is Turning Fish Skins Into Luxury Leather at CUIMAR
Aya Laraki founded CUIMAR around transforming discarded fish skins into leather, then expanded into premium Moroccan materials for…
Youssef Ghalem Is Betting on Moroccan Craftsmanship to Build Miratti
Moroccan entrepreneur Youssef Ghalem is building Miratti around handcrafted leather goods, contemporary design and a premium Made in…
Jobzyn Is Bringing AI and Transparency to Morocco’s Recruitment Market
Jobzyn, founded by Simo Zizi and Abdelbassite Badou, is developing AI-assisted recruitment tools and transparent employer profiles to…
From Mountains to Beaches: Morocco’s Bahri Teams Up With Greenpeace MENA for Three Cleanups
Association Bahri and Greenpeace MENA are organising three cleanups across Morocco, beginning in Imlil, where more than 120…
Two Moroccan Sisters Turned LNKO From an Instagram Startup Into a Retail Brand
Founded by sisters Maha and Malak Bennani in 2020, LNKO has grown from an Instagram eyewear startup into…
A Moroccan Entrepreneur Wants to Make Animal Rescue Easier With One App
Moroccan entrepreneur Karim Zouhair has developed Pet & Me, an app connecting pet owners, volunteers and shelters to…