Martino Oosterveer, Contributing Editor 
Mohamed Boubkari, Co-Founder & Editorial Partner 
Jamal Mahdad, Founder & Editor-in-Chief 
THE RED-MEAT MARGIN TEST: Morocco Is Mapping The Price Chain From Farmer To Consumer
Morocco’s Competition Council is mapping the red-meat chain to understand where costs, risks and margins accumulate between breeders…
THE 718 MILLION-VIEW TRAILER: Spider-Man Is Proving That Hollywood’s New Box Office Begins Before Release Day
Spider-Man: Brand New Day’s 718 million trailer views show that Hollywood’s largest box-office campaigns now organise and monetise…
THE €170 MILLION WINGER TEST: Liverpool’s Barcola Pursuit Shows Europe’s Transfer Market Has Entered A New Pricing Era
Liverpool’s reported pursuit of Bradley Barcola at a valuation of up to €170 million shows how scarcity, age…
THE 221.8 BILLION DIRHAM PAYROLL SIGNAL: Morocco’s Formal Economy Is Becoming A Larger Investment Asset Than Headline GDP Suggests
Morocco’s declared private-sector payroll reached MAD 221.8 billion, showing that formal employment is becoming a major asset for…
THE LIVEABLE-DESTINATION TEST: Marrakech’s Global Success Now Depends On Protecting The Resident Experience
Marrakech’s global success increasingly depends on protecting residents through better mobility, housing, public services and liveable neighbourhoods.
THE EMPTY-NORTH PARADOX: Morocco Is Breaking Tourism Records While Some Coastal Destinations Feel Quieter
Morocco is breaking tourism records while parts of the northern coast feel quieter, revealing shifts in rental supply,…
THE AI EXPECTATIONS RESET: Record Chip Profits Are No Longer Enough To Protect Technology Valuations
SK Hynix’s record profits and falling share price show that artificial-intelligence valuations are entering a harder phase where…
THE 48.13 BILLION DIRHAM IPO SIGNAL: Morocco Has More Investor Capital Than Listed Companies Ready To Absorb It
T2S attracted MAD 48.13 billion in demand for a MAD 1.1 billion offer, revealing that Morocco has more…
THE FULL-RESERVOIR QUESTION: Morocco Now Has A Rare Chance To Reprice The Economics Of Water-Intensive Food
Fuller reservoirs give Morocco a rare opportunity to reprice agricultural water by employment, food security, processing and long-term…
THE $640 MILLION ODYSSEY EFFECT: Christopher Nolan Has Turned Morocco’s Landscapes Into A Global Cinema Asset
Christopher Nolan’s The Odyssey has turned Aït Benhaddou and Essaouira into global cinema assets, creating opportunities in film…