THE 718 MILLION-VIEW TRAILER: Spider-Man Is Proving That Hollywood’s New Box Office Begins Before Release Day
Martino Oosterveer, Contributing Editor Spider-Man: Brand New Day’s 718 million trailer views show that Hollywood’s largest box-office campaigns now organise and monetise…
Entertainment
THE $640 MILLION ODYSSEY EFFECT: Christopher Nolan Has Turned Morocco’s Landscapes Into A Global Cinema Asset
Christopher Nolan’s The Odyssey has turned Aït Benhaddou and Essaouira into global cinema assets, creating opportunities in film…
THE FESTIVAL-TO-CREATOR PIPELINE: Morocco’s Biggest Stages Still Need To Produce Global Careers
Morocco’s major festivals create global attention, but artists still need management, rights protection and financing to turn visibility…
CONTENT MOROCCO: From Reels To Cinema Sets, The Kingdom’s Story Becomes A Global Media Asset
Morocco’s cinema, gaming, reels and digital creators are converging into a wider content economy with global media and…
23 EDITIONS, ONE LIVING TRADITION: Rabat Turns Storytelling Into Modern Cultural Power
Rabat’s 23rd International Morocco Storytelling Festival shows how oral heritage can become modern entertainment, tourism value and cultural…
FILM SET MOROCCO: Hollywood’s Desert Obsession Turns Local Landscapes Into Global Screens
Morocco’s new Ouarzazate cinema infrastructure tests whether the country can move beyond locations and capture more production, postproduction,…
CREATOR MOROCCO: YouTube, TikTok And Diaspora Voices Become The New National Stage
YouTube, TikTok and diaspora creators are becoming Morocco’s new national stage, shifting attention, cultural influence and commercial power…
CINEMA COMEBACK TEST: Summer Blockbusters Try To Prove Theaters Still Matter
A strong summer slate, record IMAX revenue and an AMC earnings surprise are testing whether the cinema comeback…
CREATOR NEWS TAKEOVER: YouTube, TikTok And Streamers Challenge Traditional Media
YouTube, TikTok and streamers are changing who controls the first explanation of major stories, moving trust and attention…
FINAL SCREEN BATTLE: The World Cup Becomes The Biggest Streaming Moment Of The Year
The Argentina-Spain final is becoming the year’s biggest streaming test, with platforms, broadcasters, bars, creators and viewers competing…