THE $4.2 BILLION FOOTBALL-RIGHTS LESSON: 2030 Will Make Sports Media A Much Bigger Moroccan Business
Martino Oosterveer, Contributing Editor The commercial value of football rights shows why Morocco must prepare for a much larger sports-media economy around…
Entertainment
THE INWI LIVE TEST: Wana Corporate Is Moving From Connectivity Into Paid Digital Entertainment
Inwi Live moves Wana Corporate beyond connectivity into paid entertainment, where sport, multi-screen viewing and peak-demand network quality…
THE 5G CONTENT TEST: Maroc Telecom Must Turn Faster Networks Into A Larger Moroccan Entertainment Economy
Maroc Telecom can turn 5G, fibre and Festival des Plages into a larger Moroccan entertainment economy built around…
THE AFRICAN STORY-DISTRIBUTION TEST: Megarama Can Turn Moroccan Cinema Screens Into A Regional Content Network
Megarama can turn Moroccan cinema screens into a regional content network by giving Moroccan and African films stronger…
THE CINEMA-COMMERCE CONVERGENCE: Marjane Is Preparing To Turn Shopping Centres Into Entertainment Destinations
Marjane’s proposed cinema acquisition shows how shopping centres are becoming entertainment destinations designed to increase footfall and customer…
THE MOROCCAN SCREEN-OWNERSHIP TEST: Atlas Studios Has Hosted Global Stories, But The Next Value Lies In Moroccan Intellectual Property
Atlas Studios has helped Morocco host global productions, but the next entertainment opportunity lies in owning more stories,…
THE 718 MILLION-VIEW TRAILER: Spider-Man Is Proving That Hollywood’s New Box Office Begins Before Release Day
Spider-Man: Brand New Day’s 718 million trailer views show that Hollywood’s largest box-office campaigns now organise and monetise…
THE $640 MILLION ODYSSEY EFFECT: Christopher Nolan Has Turned Morocco’s Landscapes Into A Global Cinema Asset
Christopher Nolan’s The Odyssey has turned Aït Benhaddou and Essaouira into global cinema assets, creating opportunities in film…
THE FESTIVAL-TO-CREATOR PIPELINE: Morocco’s Biggest Stages Still Need To Produce Global Careers
Morocco’s major festivals create global attention, but artists still need management, rights protection and financing to turn visibility…
CONTENT MOROCCO: From Reels To Cinema Sets, The Kingdom’s Story Becomes A Global Media Asset
Morocco’s cinema, gaming, reels and digital creators are converging into a wider content economy with global media and…