Martino Oosterveer, Contributing Editor 
Mohamed Boubkari, Co-Founder & Editorial Partner 
Jamal Mahdad, Founder & Editor-in-Chief 
THE 220 MILLION DIRHAM SNACKING BET: Can Morocco Build Its Own Regional Consumer-Food Champions?
Fortune Maroc’s 220 million dirham Bouskoura expansion tests whether Moroccan snack manufacturing can produce scalable regional brands, stronger…
THE $4.2 BILLION FOOTBALL-RIGHTS LESSON: 2030 Will Make Sports Media A Much Bigger Moroccan Business
The commercial value of football rights shows why Morocco must prepare for a much larger sports-media economy around…
THE CHAMPIONS-LEAGUE RESET: Renaissance Berkane Is Turning Coaching Recruitment Into A Continental Growth Strategy
Bubista’s appointment gives Renaissance Berkane an opportunity to turn African scouting, academy development and continental knowledge into a…
THE 20-MILLION-TO-26-MILLION TOURISM TEST: Morocco Must Turn Record Arrivals Into Higher Value Per Visitor
Morocco’s next tourism challenge is not only reaching 26 million visitors, but increasing length of stay, local spending…
THE 500-JOB AEROSPACE TEST: Safran Must Leave Morocco With More Than A Bigger Factory
Safran’s 350 million dirham Nouaceur expansion will matter most if its 500 new jobs deepen Moroccan engineering, supplier…
THE INWI LIVE TEST: Wana Corporate Is Moving From Connectivity Into Paid Digital Entertainment
Inwi Live moves Wana Corporate beyond connectivity into paid entertainment, where sport, multi-screen viewing and peak-demand network quality…
THE FARM-TO-DIGITAL-PAYMENT TEST: Crédit Agricole Du Maroc Must Modernise The Rural Economy Without Leaving Cash Users Behind
Crédit Agricole du Maroc’s Visa partnership can modernise rural payments while building better credit records and protecting customers…
THE 24-TO-ONE GUARANTEE EFFECT: Tamwilcom Must Turn Public Risk-Sharing Into More Private SME Investment
Tamwilcom’s 24-to-one leverage effect shows how public guarantees can unlock private SME finance, but productive investment and business…
THE NATIONAL TALENT-FUND TEST: OCP Must Help Turn Morocco’s Football Success Into A Permanent System
OCP’s National Football Training Fund must turn Morocco’s football success into a permanent system built around coaching, sports…
THE 70-STORE HOME-LIVING TEST: JYSK Must Adapt Scandinavian Retail To Moroccan Homes
JYSK’s ambition to reach 70 Moroccan stores will depend on adapting Scandinavian retail to local homes, purchasing power…